If you aren’t aware of the Canadian brand Mary Young Lingerie, it’s time you got acquainted. Mary Young is the kind of brand that you feel amazing supporting – they’re focused on empowering women to love their body, promoting sustainable fashion through their design and production practices, and donating a portion of all proceeds to charity. All of this is done without compromising quality and design outcome. Brands like Mary Young are truly moving the lingerie industry into the future of green and ethical fashion practices.
The Self Love Club, a movement powered by the brand, is an effort to create an open dialogue to focus on self love and acceptance. A portion of the proceeds from every single garment sold is donated to Raw Beauty Talks. A non-profit, Raw Beauty Talks uses education in public schools, public events, and social media to promote the “mental and physical health of girls and young women by increasing their self-confidence and cultivating positive body image.”
In addition to using their proceeds for female empowerment, Mary Young Lingerie has made a conscious effort to enact sustainable business practices. All products are designed and produced in Montreal to keep jobs within the community and to encourage the Canadian economy. In addition, they are constantly looking for ways to increase their sustainability while maintaining product quality. Mary Young’s signature fabric is a bamboo blend. This fabric is soft, breathable, and strong, providing direct benefits to you, the consumer. However, the decision to make bamboo their staple fabric was also made with the environment in mind – unlike cotton, bamboo doesn’t require herbicides or pesticides to grow. Every part of their packaging is recyclable, they work to minimize water consumption during production, and they have made it part of their mission to defend fair wages, working conditions, and worker’s rights.
Mary Young Lingerie is a perfect example of young entrepreneurs that are working to make real and lasting change in the fashion industry. Fast and cheap fashion is damaging to the environment, those creating the garments, the economy, and, ultimately, the consumer. Keep an eye out for brands like Mary Young that are putting their money where their mouth is and are actually working to minimize negative consumption habits that affect others and the environment at large.