Oh, Araks, how we love your commitment to creating soft, stylish undergarments made in the USA exclusively of natural fibers year after year! No other lingerie brand epitomizes NYC style as well as this one, with its clean lines, fashion-forward colors and laid-back, downtown cool vibe. There is something refreshingly unpretentious about her personality that is reflected in the clothing. It’s not style without substance, like so many indie brands: her bottoms are, quite literally, the most comfortable undies in my collection, and I go straight for my Olga bralette whenever I am about to get on a plane (so I’m comfortable, but still fashionable for those invasive airport scans!) This season’s collection is made in a moody pomegranate/navy/dark green palette and includes several new styles in lovely Silk Georgette. The lookbook features images shot by friends of Araks, including Susie Bubble, Polina Aronova and Richard Chai. As always, quantities are limited, so stop by to check it out soon!